At last year’s AMUG, athletic wear manufacturer Under Armour won the Advanced Concepts Technical Competition with the UA Architech, a line of shoes that featured a 3D-printed midsole. This year, Director of Design & Manufacturing Innovation at Under Armour Alan Guyan gave the crowd a sneak peek at the company’s next design in the series, the Futurist.
Guyan explained at AMUG that the concept behind the Futurist is that it combines the past, present and future of the company. “The idea is that our company is a little under pressure,” Guyan said. “You’ll see this wrap on top of the shoe and on the inside of the shoe you’ll see a seamless heel cut out. That’s kind of our present. We actually mold the bottom of the shoe. And, of course, our future is 3D printing.”
At $300, the shoe series is Under Armour’s most expensive to date, but it also represents the company’s largest batch of shoes with 3D-printed parts to date. With each shoe series, Under Armour has quadrupled production, starting with 96 pairs for the original Architech, followed by 410 for the next 3D-printed shoe series. The company will manufacture the Futurist in a batch of a little over 2,000 pairs, with sales beginning March 30 and with other sales occurring throughout the year, according to Guyan.
To sign up to be notified when the Futurist shoes go on sale, visit the product page.