When Craig Mock watched his roommate brush his teeth with a sonic brush, he noticed that the brush beeped every thirty seconds. The sonic toothbrush had four thirty second intervals for the four quadrants of a mouth, and Craig was inspired to find a tool that could clean teeth in less than two full minutes. During the research phase of his project he found that almost eighty percent of adults have receding gums and in 2001 the Guinness Book of World Records listed Gum Disease as the #1 Disease in the World. Mock’s revelation happened way back in 2006, and he’s been working with other engineers and developers since that day and is now crowdfunding the first production run of the EZ Teethbrush with a successful Kickstarter campaign.
Mock’s experience as an engineer came from working with medical equipment, pharmaceuticals, and then he moved into work with the Department of Defense and DCMA’s NASA Product Operations. The novelty with the EZ Teethbrush is the time saved by brushing all teeth at once, and the combination of a sonic toothbrush with soft bristles to give a shorter cleaning time. The unit is made from bacteria resistant material, is IPX7 waterproof and has settings for Clean, Soft, and White teeth cleaning. Battery recharging is done through the base via USB connection and estimates are for 60 days of use with each battery charge. The units come in black with silver buttons or white with rose gold buttons.
The cynic in my brain says that changing the way people brush their teeth is a hard sell but I know that sonic toothbrushes have come into the market in the last twenty years as a radical new device and changed the way some people brush. It’s also hard to get excited about saving 90 seconds per brushing session, or three minutes a day, but forming a routine of brushing fast might make us more likely to see brushing as an easy task and not a grueling chore. The team here seems to have done their due diligence testing beyond the decade of product development, with several dentists lined up for testimony and approvals (Dr. Nick Spendlove DMD is one of these dentists, no relation). The campaign is already successful and ends October 30, 2018.