In the advertisement business, there are few tools that match the data capabilities and analysis depth of Google Analytics. Electronic design software provider SnapEDA is seeking to bring the same type of tracking and metric gathering ability to engineers and electronic component suppliers with the launch of a new analytics platform called SnapInsights.
SnapInsights leverages data from SnapEDA’s electronics design library search engine, which boast over 1 million users, according to the company. The analytics platform tracks and reports aggregated user search data without, SnapEDA assures, compromising user privacy.
SnapEDA claims that SnapInsights goes beyond reporting raw metrics and will provide actionable insights for electronic component suppliers. The platform promises to shed insight into how users discover, select and purchase components. Accordingly, the platform aims to help suppliers identify opportunities to increase product adoption and offer market data to guide future product development.
SnapInsights strives to allow users to determine how engineers find their products, how their products compare to their competitors, how they can better market their products, and more. The new platform lets users export data as CSV, Excel or image formats.
“Engineers use SnapEDA at the beginning of their designs when they’re selecting components. Suppliers can use the insights offered by SnapInsights to understand and maximize design-in opportunities, and ultimately, grow their revenue,” said Sofía Henao, data manager at SnapEDA.
According to SnapEDA, several leading electronics component suppliers are already using SnapInsights. As more and more users adopt the new analytics platform, SnapInsights just might meet its goal of being the Google Analytics of the electronic component world.