Kenneth Wested Laursen, head of the LEGO Prototyping Department, comments on the process, "The LEGO brick is born digital on a computer as a CAD drawing and is converted into a physical brick during the manufacturing processes. The Objet 3D printer is a critical component in the LEGO development phase. It helps us in getting physical elements for checking the design, build-ability and functionality at a very early point in production."
LEGO World 2012 will run February 16th to 19th in Bella Center, Copenhagen.