So-called pocket projectors have been around for some time (not quite as long as the pocket protector mind you) but have failed to gain traction with the mass market due to issues including price, performance, and power consumption. With ST Microelectronics' expertise in the MEMs field, the goal is to produce highly energy efficient focus free laser projectors suitable to be embedded in portable devices including smartphones, laptops, and tablets.
ST is bullish on the future of embedded projectors and quotes Pacific Media Associates as forecasting 80% compound annual growth in the pico-projector market over the next 2 years.
Read the full press release after the break, or at:
http://www.st.com/internet/com/press_release/c2687.jsp
STMicroelectronics Completes IP and Talent Acquisition from bTendo, a Projection-Technology Innovator
Brings pioneering spirit to pico-projector technology for smart consumer devices
Geneva, August 06, 2012 -
STMicroelectronics (NYSE: STM), a global semiconductor leader serving customers across the spectrum of electronics applications and the world’s top MEMS (Micro-Electro-Mechanical Systems) manufacturer¹ today announced that it has taken an important additional step in its positioning in the emerging video-sharing market for smartphones and other portable consumer devices. Following a successful joint development effort with start-up bTendo, ST has acquired the intellectual property and has hired most of the staff of the Israeli company to accelerate the propagation of the technology.
The development effort, which has been aimed at combining bTendo’s innovative Scanning Laser Projection engine with ST’s leading MEMS expertise, video processing know-how and semiconductor process technology, has produced evaluation samples ideally suited, because of their tiny size and low power consumption, for integration into next-generation smartphones, digital cameras and laptops. These samples are now in the hands of potential customers.
The Scanning Laser Projection engine produces a focus-free high-resolution output that will allow users to display their video, pictures and presentations virtually anywhere. The bTendo innovative solution provides the smallest foot print available in the market with the best efficiency and meets the toughest mobile-makers design requirements. In particular, in a module smaller than 1.7cm3 and less than 5mm high, the projection engine is ideally suited for integration in even the sleekest smartphones and other portable devices.
“As a pioneer and the industry’s leading innovator in MEMS, we’re making pico-projectors small, power-friendly, and convenient enough to suit smart phones, digital cameras and laptops,” said Benedetto Vigna, Executive Vice President and General Manager of ST’s Analog, MEMS and Sensors Group. ”Combining ST’s IP and technical expertise with bTendo’s Scanning Laser Projection engine is enabling us to meet the demands of the emerging market of embedded projectors in next-generation portable consumer devices while preparing to simultaneously open up new markets.”
Underscoring ST’s efforts in this area, Pacific Media Associates, a leading projector-market research firm, forecasts the market for pico-projectors to expand to 58 million units in 2015, up from about 3 million units shipped in 2011², a compound annual growth rate of more than 80%. ST’s acquisition of bTendo’s IP and expertise leverages the strong progress of the companies’ existing joint-development efforts and positions ST to fully benefit from this significant market growth.
About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented.
In 2011, the Company’s net revenues were $9.73 billion. Further information on ST can be found at www.st.com.
1 IHS iSuppli: MEMS Competitive Analysis 2012
2 Pacific Media Associates annual survey of manufacturers of projectors, optical engines, and components 2012