Lagoa is constantly expanding its toolset, and making rendering ever more simple. I know that as a non-artistic type, getting that photorealistic image for me is easier if I were to prototype the object and take a photo rather than try to render it in software. But with presets and tech support, even a beginner like me stands a chance at making a stunning image.
One thing particularly intriguing about Lagoa is its web-based presence. Combine that with its API, and digital marketplaces (e-commerce websites) can provide a more complete shopping experience, as noted by Lagoa's 3D Space Pro case study, by embedding 3D into the webpage. Of course, downloading static images for print and marketing materials is also possible.
Sources:
http://home.lagoa.com/2014/01/lagoa-speeds-time-to-market-by-integration-with-spaceclaim/
http://www.spaceclaim.com/en/company/news/pressreleases/14-01-06/Lagoa_and_SpaceClaim_Integration_Makes_it_Easy_for_SpaceClaim_Users_to_Share_Stunning_Visualizations_of_3D_Models_Over_the_Web.aspx