SuperFanArt grants the passionate and talented Hasbro brand fan base a license to create exciting new art and product offerings. SuperFanArt will launch with the global fan favorite MY LITTLE PONY franchise, beloved for more than three decades. With more than 200 licensees spanning 17 countries and the “My Little Pony Friendship is Magic” animated series broadcasting in more than 170 countries around the globe, the MY LITTLE PONY franchise has become a significant part of pop culture transcending both age and gender. Additional Hasbro brands will be introduced in the coming months.
"Many fans of our brands have remarkable creative talents and SuperFanArt empowers these artists to create unique expressions of Hasbro brands,” said John Frascotti, CMO, Hasbro, Inc. "By partnering with Shapeways, the largest online marketplace for custom 3D printed products, we are able to provide artists with an unprecedented opportunity and also provide brand enthusiasts with access to unique one of a kind creations."
“Hasbro has a rich portfolio of iconic brands and popular characters, and SuperFanArt is a great opportunity for the Shapeways community to design and create with fan favorites,” said Peter Weijmarshausen, CEO and co-founder, Shapeways. “We’ve already seen a passionate MY LITTLE PONY following on Shapeways and are thrilled that Hasbro is opening its doors for the design community to actively work with a global brand. Shapeways enables anyone to get the products they want, and with this partnership, we can further expand this to fans to design products based on a major brand.”
At launch, SuperFanArt will showcase work by several talented fan artists:
· Currently residing in Seattle, Melinda Rose works in the computer games industry; she is a lifelong MY LITTLE PONY fan and an accomplished 3D designer
· Brandon Lee Johnson is a student, 3D artist and longtime MY LITTLE PONY fan
· Paul Philbin is an animation enthusiast and a fan of the MY LITTLE PONY brand since 2011
· Born in Lyon, France, Christophe Vidal has studied mechanical engineering and design and opened his Shapeways shop in 2012; he loves how well MY LITTLE PONY characters adapt to 3D design and printing
· Interested in computers since childhood, Brian Harris is a graphic artist, illustrator and web designer; he enjoys sculpting and modeling cartoon characters, both favorites from his childhood and today, including the MY LITTLE PONY brand
Consumers can visit SuperFanArt to browse 3D printed products designed by the artists and then click through to each artist’s shop to place an order. Additional artists and 3D printed products will be featured on the site in the future, details and opportunities to be announced.
Available for sale beginning today, the artwork featured on SuperFanArt will also be on display at Comic-Con International in San Diego. To learn more, visit SuperFanArt.com or stop by the Hasbro booth #3213 at Comic-Con.
Source: Hasbro