Chris Herbert and Christian Smith developed TrackR bravo after Chris lost his keys and almost had to watch his car drift into the Pacific Ocean. The pair started to dream up solutions and started working on TrackR the day they graduated in 2009.
After several different products offered and a quarter million devices sold the team has released TrackR bravo as an indiegogo funding campaign. TrackR bravo is designed to be small enough to be discreetly attached to anything. Items can be tracked using an app on your smart phone.
Several items are shown with the tracker in the campaign video and on the webpage. Purses, wallets, laptops, bicycles, keys and even pets can be located using a tag. As an added feature you can use one of the tracking tags to find your phone if it's misplaced.
https://www.indiegogo.com/projects/trackr-bravo-the-thinnest-item-tracking-device-ever
The TrackR app for iphone and Android has both a distance indicator to let you know how far away the object is, and a ring option that sends an audio signal from the object. TrackR's Crowd GPS network can also help a single user to find a single object using the network of every TrackR user that might come within one hundred feet of your object.
TrackR bravo is 31 millimeters in diameter and 3.5 millimeters thick. The campaign page likens that to a fifty cent piece. This is the first fifty cent piece I've seen in some time, but it immediately gives a sense of scale. The CR1616 coin cell battery is expected to last one year before needing replacement.
Up to ten TrackR tags can be managed using a single smart phone. The device includes a loop that can be attached to keychains or an adhesive backing that sticks to most surfaces.
TrackR as a company and this campaign are slick and well produced. The funding goal of $20,000 has been blasted through and with eight days to go the funding amount is approaching $1,000,000.
https://www.indiegogo.com/projects/trackr-bravo-the-thinnest-item-tracking-device-ever